She is BBC Morning Live‘s resident money expert, reaching over a million viewers with her weekly live Cash Clinics and her regular reports from all over the UK on issues like money muling and bank closures. Winning acclaim for her warm demeanor and spot-on advice, she was named Financial Journalist of the Year 2025 by the Institute for Financial Wellbeing.

She is also a reporter for BBC's flagship current affairs show Panorama as of early 2026, and has previously presented BBC File on 4 and Moneybox. TV and radio appearances have ranged from Question Time and Woman's Hour to Newsnight and Radio 1's Life Hacks. Iona currently presents the podcast A Little Bit Richer, sponsored by Legal & General, which ranked in the top 10 education podcasts in 2025. 

Iona has two national newspaper columns: a weekly slot in The Observer and a monthly slot in The Metro. This follows a decade of extensive newspaper and online journalism for titles as diverse as The Times, The Spectator, The Sun and The Guardian. She is the author of two books, including Own It! – described by The Times as “a gem”.

Iona is an in-demand speaker, event host, consultant and broadcast media partner - her recent campaign with the pensions industry to 'pay your pension some attention" has won four awards, including PR Week's Best Use of Influencers and Social Media. She has been named a "fiscal female role model" by Woman & Home magazine, a top ten finfluencer by The Metro and was awarded Freedom of the City of London in 2024 in recognition of her contribution to financial education. 

She is also a celebrity ambassador for National Numeracy and a governor of the Pensions Policy Institute, a non-partisan charity aimed at improving pensions policy-making. This all followed the success of Iona's pioneering Young Money Blog, which ran from 2011 to 2021 and established Iona as the media’s go-to voice on millennial money and the financial industry's leading authority on young personal finance.

You can view Iona's Linkedin profile here.